Link Building Strategies for 2023: How to Stay Ahead of the Competition

One of the key and most difficult components of SEO is link building. To increase your rankings, traffic, and authority, you need to attract other websites to connect to yours. Link building is now more difficult than it formerly was. The intelligence and discrimination of search engines has increased as they assess the value and relevancy of connections. In addition, there is severe competition for links as an increasing number of websites compete for the same audience attention. 

How therefore can link building be successful in 2023? What are the greatest methods and strategies for giving you an advantage over your rivals? We'll outline seven link-building techniques in this blog article that you can utilise to stay competitive in 2023.

1. Create Linkable Assets

A piece of content that benefits your target audience and naturally draws links is referred to as a linkable asset. It could be a blog article, an infographic, a video, a tool, a manual, a case study, or a survey, among other things. The secret is to produce something that is unique, practical, interesting, and sharing.

For instance, Backlinko compiled a thorough list of 170+ techniques, ideas, and tactics for link building. It provides a lot of value to anyone interested in link building, making it an excellent example of a linkable asset. It has acquired more than 2,000 backlinks from diverse sites as a result.

In order to produce linkable assets, you must:

  • Identify the needs, issues, and interests of your target audience.
  • Look into the already written material on your subject to identify any gaps or areas for improvement.
  • Produce excellent content that is well researched, well-written, well-designed, and optimised.
  • Encourage influential people and websites to link to your material by promoting it to them.

2. Use Competitor Backlink Analysis

A strategy called competitor backlink analysis is locating and examining the backlinks of your rivals. You may use this to benchmark your own performance, find new link opportunities, and gain knowledge from their achievements and failures.

Using competitor backlink analysis requires that you:

  • Determine the websites of your biggest rivals.
  • To locate and export their backlinks, use a tool like Collaborator or Surfer SEO.
  • Investigate their backlinks for trends, patterns, and insights. You could, for instance, examine their anchor texts, link types, source links, link quality, link velocity, etc.
  • Focus on the important, high-quality links by removing the irrelevant or low-quality ones.
  • Reach out to the same or comparable websites and offer them something worthwhile in exchange for a link in an effort to duplicate or improve their best links.

3. Leverage Content Marketing

A properly defined audience must be attracted in order to maintain customer loyalty. This method is called content marketing. There are various methods content marketing can assist in link building:

It can assist you in producing linkable assets that naturally draw links.

Your authority and trustworthiness in your industry will grow as a result, increasing the likelihood that other websites will connect to you.

You may boost your online exposure and visibility by using it to assist you create traffic and leads.

It can assist you in developing connections with other websites and influencers who might be keen to link to or work with you.

To use content marketing as a link-building strategy, you must:

  • Set your link-building objectives in line with your content marketing objectives.
  • Make a content marketing strategy that specifies the topics, forms, distribution methods, periodicity, etc. of your material.
  • Create high-quality content that is pertinent, captivating, educational, and useful.
  • Distribute your material on a variety of websites, blogs, social media platforms, email newsletters, and other channels.
  • Analyse the effectiveness of your content marketing efforts and how they affect your link-building outcomes.

4. Guest Blogging

You might find that the guest blogs themselves provide you with direct links. The author bio or the text of guest articles typically allow you to place one or two links to your website.

Through the exposure and traffic that the guest posts produce, you may be able to obtain indirect links. If the readers of the host website enjoy your guest articles, they may visit your website or spread the word about it to others so that they can link to it.

It can assist you in forming connections with other websites and influencers who may later be interested in linking to or working with you.

To use guest blogging for link building, you need to:

Find websites that welcome guest articles and are relevant to your topic. To identify guest blogging opportunities, you can utilise Google search operators, social media, or applications like Search Engine Journal.

Present your ideas for guest posts to the website's editors or owners. You must create an engaging and personalised email that highlights your subject matter knowledge, value offer, and topic suggestions.

Write excellent guest posts that adhere to the requirements and standards of the host websites. You must offer unique, practical, and pertinent material that is appropriate for the host websites' tone, audience, and style.

Link to your website in a way that feels natural and appropriate. Avoid being spammy or overly promotional, and only connect to your website when it benefits the visitors or the content.

5. Resource Pages

A web page that lists and connects to helpful resources on a particular subject is known as a resource page. Since resource pages are made to link to other websites, they can aid in link building. Additionally, they frequently have authority and relevance, which might make them useful link sources.

When using resource pages to build links, you must:

Locate pages with valuable resources that are related to your topic or specialty. To find resource sites, use Google search operators like inurl:resources + keyword  or  inurl:links + keyword.

Analyse the resource pages' value and applicability. You should examine their traffic, content quality, page authority, and domain authority.

Suggest your website as a helpful resource by contacting the page editors or owners. You must write a courteous, personalised email outlining why their resource page should include your website and why it is beneficial.

6. Infographics

An infographic is a simple to read and distribute visual representation of data or information. You may use infographics to build links in a number of ways.

They can assist you in producing linkable assets that naturally draw links. A lot of social shares, comments, and backlinks can be produced by the well-liked and interesting content type known as the infographic.

They can assist you in utilising guest blogging and content marketing. Infographics can be a supplement to your guest posts or a component of your content marketing plan.

They can assist you in getting in touch with bloggers and influencers who might be willing to link to or share your infographics. To identify websites that have posted related infographics or themes, use tools like Search Engine Land or Hocalwire.

When using infographics to build links, you must:

  • Pick an informative and engaging theme for your infographic. You must conduct research on your intended audience's needs, issues, and interests.
  • Make an infographic of the highest calibre that has been thoroughly researched, well-designed, and optimised. You must employ trustworthy data sources, eye-catching graphics, legible typefaces, compelling headlines, etc.
  • Promote your infographic to influential people and websites that might be willing to link to or use it. You must write an engaging email that highlights your infographic and its benefits.

7. Social Media

You may connect and communicate with your target audience online through social media. You can create linkages via social media in a number of ways:

It can aid in the promotion of your linkable assets and content. Social media can be used to spread your material to groups or individuals who might be interested.

You can use it to create social signals that could sway search engine results. Social signals, such as likes, shares, and comments, are indicators of how well-liked and engaging your material is on social media networks.

It can assist you in developing connections with other websites and influencers who might be keen to link to or work with you. You can follow, interact with, or contact potential link partners via social media.

Using social media to build links requires that you:

  • Select the best social media channels for your niche and target market. You should think about the websites and types of material your target audience frequents.
  • Make your social media profiles and optimise them. Links to your website, keywords, photographs, descriptions, etc. must all be included.
  • Share excellent information that is timely, interesting, instructive, and useful. Use attention-grabbing headlines, pictures, hashtags, descriptions, etc.
  • Be interactive with your viewers and possible link partners. You must reply to any remarks, inquiries, criticisms, mentions, etc.


Link building is an essential component of SEO that can raise your website's authority, traffic, and ranks. However, link building is also a difficult and competitive task that calls for imagination, tenacity, and strategy.


What are link building strategies and why are they important for SEO?

Link building strategies are techniques that help you get other websites to link to your site. Link building is important for SEO because it can improve your site’s authority, relevance, and popularity in the eyes of search engines and users.

What are some of the best link building strategies for 2023?

Developing high-quality, shareable material, blogging as a guest on reputable websites, and using social media for outreach and promotion are some efficient link-building techniques for 2023.

How to measure the effectiveness of your link building strategies?

By tracking and analysing your backlinks with programmes like Collaborator or Surfer SEO, you can gauge the success of your link-building strategy. You may also track your rankings, traffic, and conversions using tools like Ahrefs or Search Engine Land. In addition, you should examine how your link-building efforts affect your overall SEO performance and match your link-building objectives with your business objectives.

Post a Comment