5 Key On-Page SEO Elements to Evaluate in Underperforming Content

High search engine rankings are essential for online success in the cutthroat digital environment. My goal in writing this thorough guide to on-page SEO optimisation is to serve as both a knowledgeable SEO strategist and senior copywriter for you. We won't spend too much time on the fundamentals; instead, we'll focus on the finer points to make your material stand out from the crowd. Let's start this adventure to increase the visibility of your content with the force of on-page SEO.

Recognising the SEO Environment
Let's acknowledge the dynamic SEO landscape for a moment before getting into the details. Google's search algorithms are always changing, so it's critical to keep up with the most recent trends and techniques. However, in this article, we'll concentrate on five essential on-page SEO components that have a big impact on how well your content performs.

#1. Keyword Research and Optimization

The core of SEO is keywords. The visibility of your material can be made or broken by carefully chosen and placed keywords. Utilise resources like the Google Keyword Planner or SEMrush to begin by locating pertinent keywords. Here's how to optimise your target keywords after you have them:

#a. Title Tags

The primary keyword should be included in the title tag of your post. Make certain it's interesting and accurately conveys your material. To increase click-through rates, aim for a succinct title of 60–70 characters.

#b. Meta Descriptions

Make an interesting meta description with your chosen keyword in it. It must to give readers a brief overview of your material and entice them to click on your link.

#c. Header Tags

Use the header tags (h2, h3, and h4) to appropriately organise your material. Use these headings to naturally incorporate keywords to help readers and search engines navigate your material.

#d. Body Content

Create content that effortlessly incorporates keywords while preserving readability and relevancy. Instead of cramming your content with keywords, create useful, educational information.

#2. Content Quality and Relevance

Google's algorithms give quality and relevancy a high priority. Consider the following to enhance the performance of your content:

#a. Creativity

Search engines and readers alike are drawn to original information. Make sure your material is unique and valuable because plagiarism might negatively affect your SEO rankings.

#b. Users' Intent

Recognise the purpose of your audience. Create material that focuses on their requirements, inquiries, and problems. Google gives content points for answering user questions.

#3. Page Loading Speed

In SEO, the user experience is crucial. High bounce rates brought on by slow-loading pages can harm your rankings. Boost the performance of the page by: 

#1. Image optimisation

Use appropriate formats and picture compression to speed up loading times without sacrificing quality.

#2. Reduce Code

Page loading times are slowed down by efficient and clean coding. CSS and JavaScript should be optimised, and extra scripts should be removed.

#4. Mobile Responsiveness

A website that is responsive to mobile devices is essential given that the majority of users browse on them. Achieve mobile friendliness for your website by:

#a. Responsive Design

Make your site's layout flexible to different screen sizes by using responsive design principles.

#b. Content that is mobile-friendly

Make sure all content is easily accessible on small screens and optimise images and fonts for mobile viewing.

#5. Internal and External Linking

SEO and user experience are both improved by strategic linking. How to maximise it is as follows:

#a. Internal Links

To keep visitors interested and direct them through your website, link to pertinent internal pages. This aids in the indexing of your material by search engines.

#b. High Quality External Link

Include reputable external links in your content so that people can learn more. You can increase the trustworthiness of your information by linking to reliable sources.


Staying ahead in the competitive world of SEO necessitates close attention to detail and a dedication to perfection. You'll be well on your way to outranking the competition by optimising these five essential on-page SEO components: keyword research and optimisation, content quality and relevance, page loading speed, mobile friendliness, and strategic linking.


What are on-page SEO elements?

On-page SEO elements are specific factors within a webpage's content and structure that can be optimized to improve its search engine ranking and visibility.

Why should I evaluate on-page SEO elements in underperforming content?

Evaluating on-page SEO elements in underperforming content can help identify areas for improvement and enhance the content's chances of ranking higher in search engine results, leading to increased organic traffic.

What are the five key on-page SEO elements to assess in underperforming content?

The five key on-page SEO elements to evaluate are [list the five elements you want to highlight, e.g., "title tags, meta descriptions, header tags, keyword usage, and internal linking

How can I improve title tags and meta descriptions in underperforming content?

To enhance title tags and meta descriptions, consider using relevant keywords, writing compelling and concise descriptions, and ensuring they accurately reflect the content of the page.

What should I look for when assessing header tags in underperforming content?

When evaluating header tags, check if they are appropriately structured (H1 for main headings, H2 for subheadings, etc.), relevant to the content, and contain relevant keywords where applicable.

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